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bayer pharma strategy

We also intend to significantly improve cost structures. Our promising pipeline is a key driver for future growth.In the companion animals business, Animal Health holds a leading position in the global parasiticide segment. Our vision “Health for all, Hunger for none” articulates what we strive for. The following table illustrates the attainment of these targets through the end of 2018.

Cost pressure on public health care systems and the growing health awareness of consumers are increasingly putting the spotlight on the benefits of self-care and point to further long-term growth of the consumer health market. In view of the portfolio changes, we conducted a new materiality analysis in fall 2018 that will serve as the basis for new, ambitious Group targets that will be defined in 2019.Group: target adjusted in September 2018: R&D investment of around €4.9 billion (2018)Pharmaceuticals: Transition of nine new molecular entities (NMEs) and one new indication or one new formulation project into development (2018)Consumer Health: Transition of 25 consumer-validated concepts into early development (2018)Crop Science: Transfer of three to four new molecular entities (NMEs), plant traits or biologics into confirmatory technical proof-of-concept field studiesEvaluation of all potentially high-risk suppliers with significant Bayer spend (2020)Development and establishment of a new sustainability standard for our supply base (2020)Improvement of 10% in energy efficiency (2020); reference value 2015: 143 kWh / €1,000 external salesReduction of 20% in specific greenhouse gas emissions (2020); reference value 2015: 55.7 kg COReduction of 35% in occupational safety incident rate (Recordable Incident Rate – RIR) (2020); reference value 2012: 0.50Reduction of 30% in process and plant safety incidents (Loss of Primary Containment Incident Rate – LoPC-IR) (2020); reference value 2012: 0.21Conclusion of assessment of hazard potential of all substances (> 99%) used in quantities exceeding one metric ton per annum (2020)Annual compliance training for virtually 100% of Bayer managersContinuous improvement in employee satisfaction; reference value 2017: 79%Increase in the proportion of women in senior management to 35% (2020); reference value 2010: 21%Increase in the proportion of senior managers from outside the European Union, the United States or Canada to 25% (2020); reference value 2013: 18%As the table above shows, we already attained our 2020 targets for supplier management, safety (LoPC-IR) and resource efficiency in 2018. We already reach more than one billion people worldwide with our products and services. To advance the consistent implementation of our strategy, we have set ambitious Group targets.Fx & portfolio adj. The planned portfolio measures include exiting the Animal Health business and the sun care (Coppertone™) and foot care (Dr. Scholl’s™) product lines, as well as divesting our 60% interest in Currenta. It is expected to be further fueled by several promising late-stage R&D pipeline candidates.

We also aim to strengthen our innovation and R&D capabilities and drive marketing and sales execution. We are continuing to strengthen our customer engagement while also driving cross-species initiatives, such as the Antibiotic Stewardship Program promoting the responsible use of antibiotics.Our strategy is aimed at achieving long-term profitable growth balanced with our responsibility for the environment and society. How will we ensure quality of life for an ever-increasing number of elderly people?These are the challenges that we are looking to address. At the Consumer Health segment, we will adapt the organizational structure and reduce costs to succeed in a rapidly changing market environment. Our strategy moving forward will accelerate our core categories, geographies and the transfer of prescription medicines and active ingredients to nonprescription status. The project drives improvements in key production processes and thus ensures the availability of products for patients.To improve access to our products in developing and emerging countries (Cost pressure on public health care systems and the growing empowerment of consumers are increasingly putting the spotlight on the benefits of self-care and point to further long-term growth of the consumer health market. Sustainability at Bayer is an integral part of a corporate policy geared to long-term success and innovative solutions. Our businesses promote sustainable development, and in so doing impact society and open up growth opportunities for our company. In late 2018, German pharma giant Bayer announced plans for a major restructure – a move that involves job cuts, plant closures and a new strategy for its pharmaceutical R&D setup.

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bayer pharma strategy