Existing client? We need to nurture and grow that audience year after year.’’ Alexandra Willis, Wimbledon’s Head of Digital and ContentWimbledon reaches its segments through a blend of digital, social media and broadcast.
Be inspired with a visit to Wimbledon Lawn Tennis Museum and a 90-minute Tour of the Grounds. Since renovations in 2009, Centre Court now has a capacity of up to 15,000 spectators making it the joint sixth largest tennis arena in the world alongside the National Tennis Stadium in Beijing and Qizhong Forest Sports Arena in Shanghai, but behind the Arthur Ashe Stadium in New York (23,200), The Men’s champion opens Centre Court proceedings every year on Day 1 with the defending Ladies’ winner commencing play on Day 2. This year, the target has been to stop audiences thinking of Wimbledon as a two-week event and consider it instead as part of a six-week season, by stretching the content activation period. Wimbledon’s innovative approach to content distribution is changing the game, transforming the tournament’s relationship with it’s audience.All Thomson Reuters websites use cookies to improve your online experience. It also plays host to occasional Davis Cup fixtures. Are you an existing user? Eigentümer ist der All England Lawn Tennis and Croquet Club. Sign up below to start receiving exclusive news & offers 'I would rather go to prison than be a grass': Wimbledon Centre Court ticket tout jailed for six months after refusing to name his friend. Often, the first point of contact people have is with a piece of content. A beginner’s guide to Wimbledon and Centre Court. Wimbledon still makes 50% of its £256.7 million ($286.3 million) turnover in the year to July 2018, through TV broadcasting rights (the BBC in the UK and ESPN in the US). Copyright © 2020 Rocket Hospitality Ltd | 20-22 Wenlock Road, London, N1 7GU | Company Registration Number 8829516 | Centre Court Categoría: Deportes « volver a la pagina de inicio. If necessary, please contact our KOGAMA: Adopt a Son or Daughter and Form Your FamilyKOGAMA: Adopt a Son or Daughter and Form Your Family Wimbledon’s content strategy ensures they not only cover the live event but also tap into the brand’s DNA, serving up storytelling and experiential marketing. By investing in its audience and taking control of its content, the tennis tournament aims to be more appealing to broadcasters, potential sponsors and fans because the financial reward will only come if Wimbledon is able to show that it can deliver a large and diverse customer base for its partners. Rules dictate that once the roof is closed it must remain so until the completion of the match.The first game to require the roof to be closed was between Amélie Mauresmo and Dinara Safina on June 29th 2009. The most-viewed clip of 2017 illustrates this point; This 2:10 clip shows Kim Clijsters inviting a noisy spectator to join her on court and dressing the man in her Wimbledon white kit, that includes a skirt. But in most developed countries, traditional TV viewing is , while viewing on mobile devices is increasing by 200–300 hours annually. during the Championships, more than 10 times the amount of views in 2016. At centre court we love sending fun emails. But more and more now, when we’re taking these partnerships to our board, they’re equally interested in how these brands are going to activate and take Wimbledon to a broader audience in key markets as they are in the financial side, really.” James Ralley, Wimbledon’s Head of Marketing and CommercialAs more people continue to value experiences over material items, the opportunity for brands to connect more deeply with consumers through engaging content is far better suited to the digital age, in which attention is a scarce resource. These are the people most likely to watch all Grand Slam championships and line up for days to get tickets.Sporting fanatics: Those that tune in because they like watching elite sports of all varieties and believe that Wimbledon is the finest in its category.Social fans: People that participate in the Wimbledon dialogue as they feel it’s culturally significant, akin to Royal weddings and other notable societal events.Patriotic types: Those — especially English people — who enjoy Wimbledon as they are proud of the event and as such, enjoy being a part of the tournament in some way.Two-weekers: People who aren’t typically tennis fans, but become immersed only in this specific tournament, much like those that become soccer fans during the World Cup.Passive viewers: Those that don’t express a particular interest in the tournament but could potentially get caught up in the action, especially as the tournament progresses.Wimbledon is thus dedicated to connecting with its audience in a way that matters, based on the understanding that everything has a shelf life, and that its content exists beyond the play showcased in actual matches.
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